An illustrative 36-month projection of users, revenue, costs and profitability.
Every input lives in one editable ASSUMPTIONS
block at the top of this file - change a number, refresh, and every chart and
table recomputes.
The J-curve and the revenue ramp on one canvas: the shaded area is cumulative cash (the trough is the entire capital requirement), the line is monthly revenue, and the marker is where the business turns monthly-profitable.
Family-centric network effects: complete families, not individual signups, drive the curve.
Gross margin expands as self-hosted ML and storage economics kick in.
Quarterly view: operating spend and capital purchases against the net line crossing into profit.
The trough defines the raise; the slope after break-even defines the story.
This is not a deck and a dream. The product below is running today, and three risks that normally consume a seed round have already been retired.
Capsules, Sage, communities, advertising, three portals - ~220 API routes, end-to-end smoke-tested (180+ automated checks), demo-ready. Seed capital buys growth, not a first build.
Voice cloning, lip-sync, transcription and image moderation run on owned infrastructure today - the 80%+ gross-margin structure is architecture, not aspiration.
Server-side age gates, real computer-vision photo scanning, pseudonymous communities, no-DM architecture, funded-only storage promises. Built for where regulation is heading, not retrofitted.
The beta exists to produce evidence, not vanity metrics. These are the proof points an A-round is raised on - each maps to a moat claim made elsewhere in these documents.
% of new families reaching 3+ active members in week one. Validates the family-led growth loop - the metric the whole acquisition model stands on.
Paid capsule rate from ONE milestone channel (e.g. weddings via planner partnerships). Validates pay-to-publish and the B2B acquisition wedge.
Returning Sage conversations per family per month. Validates the emotional core and the metered-minutes revenue line.
De-risking alongside: production AWS deployment, live payment rails, a clean beta safety record (zero under-18 community entries, zero early capsule unlocks), and the storage trust structure. Storage is offered at up to 10 years today - the 25/50-year tiers launch only once the trust fund exists to guarantee them, keeping long-dated liabilities off the books until they are funded.
Computed from the model above (edit the assumptions and these re-price). At 18 months the market prices proof and growth, not revenue; at 3 years it prices ARR, margin and profitability. Multiples reflect current consumer-subscription / applied-AI norms.
18-month pricing assumes the Series A proof points (family activation, capsule conversion, Sage retention) - without them, expect a bridge round at or below the seed cap instead. 3-year pricing applies revenue multiples to exit-month ARR run-rate; the base case is profitable, which supports the upper half of its multiple band.
Transparency is the product; it should be the pitch too. Here is the case for and against this investment, stated as plainly as we can make it.
If the bear case concerns you more than the bull case excites you, this is not your round - and we would rather know that now. The milestones in section 07 are how we convert the bear case into data, one proof at a time.