Six revenue streams share one engine: users who chose to be here. A free tier funded by opt-in advertising that commands above-market rates, subscriptions that remove ads entirely, pay-as-you-go capsules and Sage credits — and a celebrity tier where talking is free but promoting pays.
flowchart TB
U["👨👩👧👦 Families
(free tier ~90%)"]
P["💎 Subscribers
(~10% convert)"]
U -->|"opt in to interests"| ADS["Opt-in advertising
premium CPM inventory"]
U -->|"upgrade for ad-free,
more storage, longer capsules"| P
P --> SUB["Subscriptions
Family $4.99 · Legacy $9.99"]
U --> CAP["Capsule credits
pay-per-capsule + packs
+ unlimited add-on"]
U --> SAGE["Sage credits
voice 1/min · video 3/min
(text free)"]
CEL["⭐ Celebrities"] -->|"general posts FREE
promotional posts PAID"| PPP["Pay-per-post
promotions"]
ORG["🏢 Brands & agencies
(advertiser portal)"] --> ADS
ORG --> PPP
ADS --> REV(("💰 Revenue"))
SUB --> REV
CAP --> REV
SAGE --> REV
PPP --> REV
style U fill:#14262a,stroke:#34d399,color:#e8f4f0
style P fill:#14262a,stroke:#34d399,color:#e8f4f0
style CEL fill:#14262a,stroke:#fbbf24,color:#fde68a
style ORG fill:#14262a,stroke:#34d399,color:#e8f4f0
style ADS fill:#0e3b2e,stroke:#4ade80,stroke-width:2px,color:#e8f4f0
style SUB fill:#14262a,stroke:#34d399,color:#e8f4f0
style CAP fill:#14262a,stroke:#34d399,color:#e8f4f0
style SAGE fill:#14262a,stroke:#34d399,color:#e8f4f0
style PPP fill:#0e3b2e,stroke:#4ade80,stroke-width:2px,color:#e8f4f0
style REV fill:#0e3b2e,stroke:#4ade80,stroke-width:2px,color:#e8f4f0
Free users fund themselves through interest windows they switch on. Capped at 5 ads/session, never during capsules or memorials.
Premium CPM (below)Ad-free, more groups, longer-dated capsules, beneficiary designation.
Family $4.99 · Legacy $9.99 /moDynamic pricing by video length, storage years, recipients. Packs of 1/5/10/25 + unlimited monthly add-on.
One-time + packsAI legacy conversations: text free, voice 1 credit/min, video 3 credits/min. Free monthly minutes; subscribers get 6x more + 50% off.
Metered creditsVerified public figures broadcast free — until the post promotes something. Then it's paid inventory.
Per-post fee by reach bandBrands and agencies self-serve: campaigns, budgets, credits, invoicing — buying access to consented audiences.
Campaign spend + creditsRun-of-feed social inventory sells for $2–5 CPM because nobody asked for it. MiFamilias inventory is structurally different: every interest-window impression was requested by the viewer, carries live relevance feedback, and renders in a guardian-safe, brand-safe environment. That's the profile of premium contextual inventory — and it prices like it.
Indicative premium of 2–4x over the cost model's $2–5 baseline. The discipline that makes it sustainable: caps (5/session), context bans (capsules, memorials), and instant opt-out keep receptiveness high — the premium exists because the inventory is scarce and chosen.
Celebrities broadcast one-way to followers. A story about their week is content — free, and good for the platform. A post pushing an upcoming concert, merch, or a sponsored product is advertising to a captive audience — so it carries a charge, declared up-front or caught in review.
flowchart LR
C["⭐ Celebrity
creates a post"] --> Q{"Promotional?
declared or detected:
event · tickets · merch ·
sponsored link-out"}
Q -->|"No — life, stories,
fan Q&A"| FREE["📣 General post
FREE - builds following
and platform value"]
Q -->|"Yes — e.g. 'tickets for my
July tour on sale now'"| PAID["💳 Promotional post
pay-per-post fee
by follower band"]
PAID --> BANDS["<10k followers: $25
10-100k: $150
100k-1M: $750
1M+: negotiated"]
BANDS --> SHIP["Published with
'Promotional' label
+ performance report"]
FREE --> GROW["Audience growth →
bigger paid reach later"]
style C fill:#14262a,stroke:#fbbf24,color:#fde68a
style Q fill:#0e3b2e,stroke:#4ade80,stroke-width:2px,color:#e8f4f0
style FREE fill:#14262a,stroke:#34d399,color:#e8f4f0
style PAID fill:#0e3b2e,stroke:#4ade80,stroke-width:2px,color:#e8f4f0
style BANDS fill:#14262a,stroke:#34d399,color:#e8f4f0
style SHIP fill:#14262a,stroke:#34d399,color:#e8f4f0
style GROW fill:#14262a,stroke:#8aa6a0,color:#8aa6a0
Honest labeling is the product: followers see Promotional on paid posts, which keeps trust — and keeps the free posts feeling personal, which is what makes the audience worth paying to reach.
Indicative model — assumptions: 90% free / 10% paid mix, 35% of free users holding at least one active interest window, ~300 capped impressions per opted-in user per month at $10 CPM, modest capsule and Sage attach rates, celebrity revenue from 10k users up.
| Monthly revenue / user base | 1,000 MAU | 10,000 MAU | 100,000 MAU |
|---|---|---|---|
| Opt-in advertising (S1) | $945 | $9,450 | $94,500 |
| Subscriptions (S2, blended $6) | $600 | $6,000 | $60,000 |
| Capsule credits (S3) | $150 | $1,500 | $15,000 |
| Sage credits (S4) | $100 | $1,000 | $10,000 |
| Celebrity pay-per-post (S5) | — | $1,500 | $25,000 |
| Total revenue / month | ~$1,800 | ~$19,450 | ~$204,500 |
| Hosting cost (AWS model) | $850 | $3,200 | $18,000 |
| Infra gross margin | 53% | 84% | 91% |
| Blended ARPU | $1.80 | $1.95 | $2.05 |
Break-even on infrastructure lands between the pilot and ~1,000 MAU. These are deliberately conservative attach rates — the model works without a single celebrity until 10k users, and without raising the ad cap above 5 per session.
flowchart LR
T["Trust:
caps, consent,
guardian gates"] --> R["Receptive users
opt in willingly"]
R --> IQ["High Intent Quality
+ relevance feedback"]
IQ --> PR["Premium CPM
advertisers pay more
for less inventory"]
PR --> F["Free tier funded
without surveillance"]
F --> T
style T fill:#0e3b2e,stroke:#4ade80,stroke-width:2px,color:#e8f4f0
style R fill:#14262a,stroke:#34d399,color:#e8f4f0
style IQ fill:#14262a,stroke:#34d399,color:#e8f4f0
style PR fill:#14262a,stroke:#34d399,color:#e8f4f0
style F fill:#14262a,stroke:#34d399,color:#e8f4f0
The restraint is the moat: every cap and consent gate reduces impression volume but raises receptiveness — and receptiveness is what advertisers actually buy.