MiFamilias has no value for a solo user — the product is a family network. So the pilot doesn't recruit individuals, it recruits families, one "connector" at a time, and starts with pure UI testing in a browser before anyone installs anything.
Not signups — complete-family activation. One engaged family of 8 is worth more than 100 individual installs. If a tester can't get 3+ family members in during week one, treat it as a failed activation and learn why.
Dogfood the web UI. Find the obvious breakage and rough copy before anyone outside sees it.
1–3 people
browserThe persona who organizes the family WhatsApp group and the shared photo album. Each brings their household in. This is the core network-effect test.
2–3 families
web → deviceFriends-of-seed families + recruited via a milestone moment (wedding, new baby, milestone birthday). TestFlight external / Play closed.
5–10 families
deviceTarget one person per household who will pull the others in. Good signals: they already run a family group chat, organize gatherings, or keep the photos. Give them a reason to invite everyone — a shared capsule for an upcoming milestone is the natural hook.
Per the roadmap, the very first test is the web build behind Cloudflare Access — no install, no store account. Testers open a link and walk scripted flows. This is where copy, layout, and flow-confusion feedback comes from, and it starts on day one.
| # | Flow to test | What we're watching |
|---|---|---|
| 1 | Sign up & onboarding | Where do people stall? Is age/consent clear? |
| 2 | Create a family & invite | Is the invite obvious? Would they actually send it? |
| 3 | Join a family (as invitee) | Does the invite link → join flow just work? |
| 4 | Post to the family feed | Do they understand it's private to the family? |
| 5 | Create a time capsule | Do they get "unlocks in the future"? Pricing clear? |
| 6 | Try Sage / Transcend (needs GPU box up) | First impression of the AI legacy idea |
| 7 | Communities & notifications | Discoverability, noise level |
Push notifications, camera capture, biometric/PIN unlock, and offline behavior can't be fully validated in a browser — those wait for the TestFlight / Play internal build (Phase 4).
Hit these and the product has demonstrated its core loop — a family joining and staying. That's the green light for store submission and public launch (Roadmap P6).
Growth model detail: docs/marketing/STRATEGY.md · Family-centric network effects